AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in Romania: Q1 2025
Explore the performance of the leading beauty retail apps on iOS in Romania during Q1 2025, focusing on download and user activity trends.
In the first quarter of 2025, the top beauty retail apps on iOS in Romania showed varied performance in terms of downloads and user engagement. Here's a detailed look at how these apps fared.
Mein dm experienced a notable increase in weekly downloads, peaking at approximately 8.8K in the last week of March. The app maintained a strong presence with weekly active users reaching over 230K in late February.
Notino: profumi e cosmetici saw a significant surge in downloads mid-quarter, with numbers hitting 10.1K in the week of February 17. Active user trends were stable, hovering around 130K at various points during the quarter.
SEPHORA - Maquillage, Parfum had a steady download rate, with a slight increase to 2.6K in the week of February 24. Weekly active users showed a consistent pattern, averaging close to 80K throughout the quarter.
Douglas Parfumerie & Cosmetice saw a decrease in weekly downloads, starting at 2.8K in early January and dropping to approximately 0.7K by the end of March. Active users also declined significantly, from 24K in January to around 7K in March.
Oriflame maintained a modest download rate, with a peak of 313 in the week of March 24. Active users fluctuated slightly, reaching just over 7K in mid-March.
These insights are based on data from Sensor Tower, where more detailed analysis is available. The trends reflect the dynamic nature of consumer engagement in the beauty retail sector on iOS in Romania.
